News for 'Marketing Campaign'

'1,621 teachers died of COVID-19 during UP panchayat polls'

'1,621 teachers died of COVID-19 during UP panchayat polls'

Rediff.com9 Jun 2021

'Basic Covid protocols were not followed, which is why so many teachers lost their lives.'

Football Focus: Guardiola seeks more consistency from City

Football Focus: Guardiola seeks more consistency from City

Rediff.com22 Jul 2020

News of all that's transpired on and off the football field.

Soon you may be able to instantly withdraw money from mutual funds

Soon you may be able to instantly withdraw money from mutual funds

Rediff.com16 Mar 2017

The assets in control of MFs soared to a record high of Rs 17.9 lakh crore last month

What's next after 'Acche Din' in 2019?

What's next after 'Acche Din' in 2019?

Rediff.com20 Mar 2018

'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'

Swiggy's losses double, but revenue jumps 4-fold

Swiggy's losses double, but revenue jumps 4-fold

Rediff.com29 Oct 2018

Swiggy had in June entered the elite Unicorn club after raising $210 million from a group of investors

Trump says he is hopeful of continuing as US president

Trump says he is hopeful of continuing as US president

Rediff.com9 Dec 2020

Trump said because of the "great work" he did, he was "rewarded" with a victory.

Modi's biggest crisis yet

Modi's biggest crisis yet

Rediff.com28 Apr 2021

This is a national leadership gone so wrong that India's most powerful prime minister in four decades has personally taken charge of medical oxygen shortages, observes Shekhar Gupta.

Coronavirus panic hits tourism in Kathmandu

Coronavirus panic hits tourism in Kathmandu

Rediff.com14 Mar 2020

'Fear of this virus has created havoc. No one want to take risks by visiting.'

Rival brands up the ante as Maggi relaunch nears

Rival brands up the ante as Maggi relaunch nears

Rediff.com28 Oct 2015

ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.

How India can realise its true potential

How India can realise its true potential

Rediff.com5 Jan 2021

Sanjeev Nayyar offers a roster of things to do to see the India of our dreams.

Prior to Jeff Bezos' visit, e-commerce war intensifies

Prior to Jeff Bezos' visit, e-commerce war intensifies

Rediff.com28 Sep 2014

It all started with Flipkart and Amazon trying to outdo each other - after Flipkart announced $1-billion fund-raising in July.

TikTok takes a leaf out of FB, Google

TikTok takes a leaf out of FB, Google

Rediff.com25 Jun 2019

Post elections, the company has been making frequent visits to various ministries, including the IT ministry, commerce ministry, as well as different agencies to get the hang of things in the administration.

'India can cut nearly 50% of its imports from China'

'India can cut nearly 50% of its imports from China'

Rediff.com24 Jul 2020

'India has the potential to reduce its trade deficit with China by $8.4 billion in FY21.'

Why a sense of dread and fear prevails in India

Why a sense of dread and fear prevails in India

Rediff.com4 Dec 2020

The standard line that is used for anyone -- academics, minorities, farmers, dissident industrialists -- who points out that what the government is doing is wrong is being anti-national and separatists, reveals Aakar Patel.

Biden plans to raise H-1B limit, remove country quota

Biden plans to raise H-1B limit, remove country quota

Rediff.com8 Nov 2020

US President-elect Joe Biden plans to increase the number of high-skilled visas, including H-1B, and eliminate the limit on employment-based visas by country, both of which are expected to benefit tens of thousands of Indian professionals impacted by some immigration policies of the outgoing Trump administration.

Soccer: Real Madrid to sue La Liga over CVC deal

Soccer: Real Madrid to sue La Liga over CVC deal

Rediff.com10 Aug 2021

The league said last week that the deal, called 'Boost La Liga', would strengthen its clubs and give them funds to spend on new infrastructure and modernisation projects as well as increasing how much they could spend on players' salaries.

At 40, Thums Up's thunder is still intact

At 40, Thums Up's thunder is still intact

Rediff.com20 Mar 2018

Despite the onslaught of international brands -- Coke and Pepsi -- the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta.

Automakers told to stop selling vehicles with lower safety standards

Automakers told to stop selling vehicles with lower safety standards

Rediff.com9 Feb 2021

The government on Tuesday expressed concern over reports that automobile manufacturers are selling vehicles with purposefully downgraded safety standards in India and asked them to stop the 'unpardonable' practice. Speaking at a seminar on implementation of vehicle location tracking devices in order to enhance the safety on road, organised by auto industry body SIAM, Ministry of Road Transport and Highways (MoRTH) secretary Giridhar Aramane also noted that only a few manufacturers have adopted vehicle safety ratings system and that too used only for their high-end models.

China doesn't need Pakistan in a war with India

China doesn't need Pakistan in a war with India

Rediff.com6 Jul 2020

'If a 'two-front war' develops, Iron Brother may only turn out to be a drag on the PLA, since Pakistan is in no position to wage a war with India,' argues Ambassador M K Bhadrakumar.

Sindhu & Gopichand lure India towards sport drinks

Sindhu & Gopichand lure India towards sport drinks

Rediff.com10 Oct 2017

With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.

Has Dunlop left its best days behind?

Has Dunlop left its best days behind?

Rediff.com23 Oct 2014

No tyres of any description have rolled out of its factories in Sahagunj (West Bengal) or Ambattur (Tamil Nadu) since 2011 and 2012, respectively.

Moody's cuts India's growth forecast to 9.3%

Moody's cuts India's growth forecast to 9.3%

Rediff.com11 May 2021

Moody's Investors Service on Tuesday slashed India's growth forecast for the current financial year to 9.3 per cent saying that the second wave of coronavirus infections hampers economic recovery and increases risk of longer-term scarring. Moody's, which has a 'Baa3' rating on India with a negative outlook, said obstacles to economic growth, high debt and weak financial system contrain sovereign credit profile. The US-based rating agency had in February forecast a 13.7 per cent economic growth for the current fiscal (April 2021-March 2022).

Second life for dead start-ups as corporates hunt for cheap talent, tech

Second life for dead start-ups as corporates hunt for cheap talent, tech

Rediff.com29 Aug 2016

While the redeployment of talent from companies that have shut down into other start-ups is a great move, some say the gesture is gaining more visibility than the actual companies

Dr Reddy's to launch Covid drugs remdesivir and favipiravir in August

Dr Reddy's to launch Covid drugs remdesivir and favipiravir in August

Rediff.com30 Jul 2020

Apart from favipiravir and remdesivir, its key Covid-19 products, DRL has already launched nutraceutical products and hand sanitisers during the pandemic.

Should you join a start-up or not?

Should you join a start-up or not?

Rediff.com3 Sep 2015

In a start-up set up, nothing is fixed, not even your job-description

Was Nirav Modi tipped off?

Was Nirav Modi tipped off?

Rediff.com7 May 2021

'One cannot avoid speculating whether there was something else at play that led to the uncovering of this saga.'

Revealed: Star India's IPL plans

Revealed: Star India's IPL plans

Rediff.com7 Mar 2019

100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.

What drives brands to up the ante on ads?

What drives brands to up the ante on ads?

Rediff.com22 May 2017

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out

Modi sees India's manufacturing output to grow by $520 bn in 5 yrs

Modi sees India's manufacturing output to grow by $520 bn in 5 yrs

Rediff.com5 Mar 2021

Prime Minister Narendra Modi on Friday said production linked incentive (PLI) scheme, which is aimed at boosting domestic manufacturing and exports, is expected to increase the country's production by $520 billion in the next five years. Addressing a webinar on PLI scheme, organised by Department of Industry and International Trade (DPIIT) and NITI Aayog, through video conference, Modi said the government is continuously carrying out reforms to boost domestic manufacturing. In this year's Budget, about Rs 2 lakh crore was earmarked for the PLI scheme for the next five years and "there is an expectation that the scheme would result in increasing the production by about $520 billion in the next five years", he said. He added that there is also an expectation that the current workforce in the sectors, which will avail the benefits of the PLI scheme, will be doubled and job creation will also increase.

Football Focus: Barca knock Real off top in Money League

Football Focus: Barca knock Real off top in Money League

Rediff.com14 Jan 2020

News of all that's transpired on and off the football field.

Biggest challenge facing Modi's Ujjwala Yojana

Biggest challenge facing Modi's Ujjwala Yojana

Rediff.com5 Jun 2019

One of the major challenges before the government is that the annual average refill by a PMUY consumer is 3.28 cylinders compared to seven for others.

Northeast has potential to become India's growth engine: PM

Northeast has potential to become India's growth engine: PM

Rediff.com23 Jul 2020

Prime Minister Narendra Modi laid the foundation stone laying ceremony of the Manipur water supply project via video link.

Should I invest in this gold scheme?

Should I invest in this gold scheme?

Rediff.com8 Jan 2020

'In most schemes, where the monthly investment is a fixed amount, investors run the risk of the price of gold rising during the tenure of the recurring deposit,' notes Harsh Roongta.

They help volunteers 'volunteer'!

They help volunteers 'volunteer'!

Rediff.com24 Mar 2020

Those In Need bridges the gap between volunteers and NGOs looking for the right candidates, says Sneha Bhattacharjee.

How MSMEs can create 1 crore jobs in 5 years

How MSMEs can create 1 crore jobs in 5 years

Rediff.com17 May 2019

'When a new superhero film releases, China creates figurines based on the film and puts them out in the market along with the film's release.' 'Does our domestic manufacturing sector been able to do it so quickly? No.' 'We have a large millennial population and we have to make products that are more in line with the tastes of those people.' 'The MSME sector can win back its customers only this way.' 'When they change with the consumers's needs, there will be a move towards Indian products.'

Team up for toys: PM's fresh push for Aatmanirbhar Bharat

Team up for toys: PM's fresh push for Aatmanirbhar Bharat

Rediff.com30 Aug 2020

He said the global toy industry is over Rs 7 lakh crore but India's share is very small, as he stressed on the need to work to increase it.

IndiGo's boardroom battle lands in US courts

IndiGo's boardroom battle lands in US courts

Rediff.com18 Oct 2019

The genesis of the arbitration lies in a bitter public battle that began in July when Rakesh Gangwal wrote to capital market regulator Sebi alleging lack of corporate governance in the company. He alleged that Rahul Bhatia, who holds controlling power of the company, had used it to execute questionable related-party transactions.

With 268 seats in non-BJP states, how will 2024 pan out?

With 268 seats in non-BJP states, how will 2024 pan out?

Rediff.com21 May 2021

Elections 2024 is not as open and shut as has been presumed. There is some life left in it, observes N Sathiya Moorthy.

Why Obama is critical of India in his book

Why Obama is critical of India in his book

Rediff.com20 Nov 2020

He had come in search of jobs in America to rescue his presidency and India failed him in more ways than one, observes Ambassador T P Sreenivasan.

Opposition 'playing tricks' with farmers, says Modi

Opposition 'playing tricks' with farmers, says Modi

Rediff.com1 Dec 2020

Modi also said that presently a 'new trend' is being seen in the country where protests are based on creating doubts through misinformation while union ministers urged farmers not to have any misconceptions about the three agriculture reform legislations.